Web Design Usability; What It Means to Be Usable
You probably have a lot of tough stuff to learn and think about at work on a daily basis. Petty cash, cash flow, flow charts, annual reports, TPS reports, imports, exports, inventory, outventory… it’s...
View ArticleHow to Really Test the Effectiveness of Your Website
Your friends probably all have the link to your website. And I’m sure you’ve probably asked them at one time or another, “So…what do you think of my site?” And chances are, depending on the types of...
View ArticleMake More Money on Your Website; Be the Most Usable
People like easy. Whether we’re talking about straightforward electronic gadgets, simple recipes, or usable websites, the less time and thought involved these days, the better. But not everyone on the...
View ArticleOptimizing Your Website for People With Disabilities
The world wide web is for everyone. But think about how challenging the internet experience might be for people with disabilities. People who see, hear, understand, focus, or read differently than...
View ArticleDo You Need Glasses Sonny?
In the world of web design it seems like it’s often the brightest, flashiest and most visually complex sites that win attention. While there is no doubt that these creative websites certainly deserve...
View ArticleThrow a Party on Your Site
We’ve seen it far too many times. A company rushes to get on Facebook or pay for banner ads on some website before thinking about the customer experience to follow. It’s kind of like buying paint and...
View ArticleCMO Dave Borland featured on FOX23 News
Burst Chief Marketing Officer Dave Borland was recently featured on FOX23 News. When customers go into a restaurant and see a dirty floor, for example, they’re going to walk out, Borland told FOX23...
View ArticleCookie-Cutter Site? Why Boredom Is the Enemy of Sales
70% of consumers today start with the web to decide what to buy. Companies with a modern, impressive website have a distinct advantage in today’s evolving marketing place. And those with a boring,...
View ArticleLet’s Get Responsive!
One of the newer trends in web design and online marketing is designing your website to be “responsive.” Simply put, a “responsive” design will look good and feel good on any device: desktop, laptop,...
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