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Web Design Usability; What It Means to Be Usable

You probably have a lot of tough stuff to learn and think about at work on a daily basis. Petty cash, cash flow, flow charts, annual reports, TPS reports, imports, exports, inventory, outventory… it’s...

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How to Really Test the Effectiveness of Your Website

Your friends probably all have the link to your website. And I’m sure you’ve probably asked them at one time or another, “So…what do you think of my site?” And chances are, depending on the types of...

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Make More Money on Your Website; Be the Most Usable

People like easy. Whether we’re talking about straightforward electronic gadgets, simple recipes, or usable websites, the less time and thought involved these days, the better. But not everyone on the...

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Optimizing Your Website for People With Disabilities

The world wide web is for everyone. But think about how challenging the internet experience might be for people with disabilities. People who see, hear, understand, focus, or read differently than...

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Do You Need Glasses Sonny?

In the world of web design it seems like it’s often the brightest, flashiest and most visually complex sites that win attention. While there is no doubt that these creative websites certainly deserve...

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Throw a Party on Your Site

We’ve seen it far too many times. A company rushes to get on Facebook or pay for banner ads on some website before thinking about the customer experience to follow. It’s kind of like buying paint and...

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CMO Dave Borland featured on FOX23 News

Burst Chief Marketing Officer Dave Borland was recently featured on FOX23 News. When customers go into a restaurant and see a dirty floor, for example, they’re going to walk out, Borland told FOX23...

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Cookie-Cutter Site? Why Boredom Is the Enemy of Sales

70% of consumers today start with the web to decide what to buy.  Companies with a modern, impressive website have a distinct advantage in today’s evolving marketing place.  And those with a boring,...

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Let’s Get Responsive!

One of the newer trends in web design and online marketing is designing your website to be “responsive.” Simply put, a “responsive” design will look good and feel good on any device: desktop, laptop,...

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